Press Releases
Unified Social Operating Platform Summer 2012 Edition Socially Amplifies All Ads and Content
July 25th 2012
Powerful New Amplets Make Ads and Content Instantly Social
NEW YORK and SAN FRANCISCO - July 25, 2012 - Today Unified, providers of award-winning enterprise marketing technology, announced the first upgrade to its cloud-based Social Operating Platform (SOP). The SOP Summer 2012 Edition introduces the powerful new turnkey Amplet app suite, which allows Global 2000 brand marketers, advertising agencies, and content creators to make all of their advertising and content social, shareable, and measureable. In addition, Unified now supports native, premium, and mobile advertising on every major social network, including Facebook, Twitter, LinkedIn, StumbleUpon, and YouTube. The SOP Summer 2012 Edition is available immediately to all Unified customers.
“We ran sophisticated social video campaigns for Ciroc vodka across all the major social networks during New Year’s Eve, the Super Bowl, and the Grammys,” said Aubrey Flynn, Brand Content Director, The Blue Flame Agency. “Unified’s Amplet apps drove incredible cross-platform traffic and substantially increased the ROI on our social advertising investments.”
The turnkey Amplet app suite allows any advertiser or content creator to effortlessly and dramatically amplify the distribution of ads and content across Facebook, LinkedIn, Pinterest, StumbleUpon, Twitter, and YouTube simultaneously. The value of social sharing and the resulting earned media is then immediately quantified via the Unified Earned Media Action Framework.
“The Unified vision has always been to build a scalable technology platform, and then build applications on the platform that extend our customers’ success,” said Jason Beckerman, Chief Product Officer and co-founder at Unified. “Today, we’ve introduced an enhanced suite of solutions that increase and measure the ROI of customers’ advertising and content investments.”
Amplets for Advertisers support social ads, IAB display ads, landing pages, email, page applications, standard website modules, and more. Amplets for Content Creators support editorial content, videos, images, slideshows, infographics, and more.
In addition, Summer 2012 Edition includes important new enhancements that are critical for enterprise marketers’ success. A key feature being introduced is collaboration and workflow management for company- and agency-wide teams. Unified customers can now securely communicate and effectively manage tasks and conversation threads across even the largest social campaigns.
About Unified
Unified is an award-winning enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. The Unified Social Operating Platform allows brands to simply and effectively execute and measure sophisticated paid, earned and owned media campaigns across Facebook, Twitter, LinkedIn, StumbleUpon, and YouTube. Unified is a Facebook Preferred Marketing Developer. Unified has won a number of awards for its products, service and support, including the American Business Awards and Contact Center World Awards, and was a finalist in the Festival of Media’s 2012 Media Accelerator Programme Hot Company of the Year. For more information, visit https://unified.com.